- #HOW TO MAKE A BACKGROUND PICTURE FOR YOUR EMAIL HOW TO#
- #HOW TO MAKE A BACKGROUND PICTURE FOR YOUR EMAIL SOFTWARE#
- #HOW TO MAKE A BACKGROUND PICTURE FOR YOUR EMAIL CODE#
#HOW TO MAKE A BACKGROUND PICTURE FOR YOUR EMAIL SOFTWARE#
Make sure you send it to at least one other person (ideally more) to check over before sending.Įmail marketing software can also help automate the process by checking links and providing previews of how your newsletter will display in each browser. Just because your emails will still provide a decent user experience even if the images don’t show up is no excuse for not carrying out extensive testing before you send them. You want everything in your email to look like it was done on purpose. Pick a background color as a backup so your email will still look visually attractive and well put together even if the image doesn’t display.
If your background image doesn’t show up, you don’t just want white space or an error message to display instead. For example, do you need to center the background images, or do they need to be a specific width? 2. If most of your subscribers use email clients that don’t support background images, then you should think hard before using them.Īlso, consider if you need to use a certain style to increase the likelihood of the images displaying. Then cross-reference that information with data on which email clients most of your subscribers use. Check which email clients support backgroundīefore spending time creating emails with background images, check which email clients support backgrounds (spoiler alert: not all do). Whichever approach you choose, here are three best practices you need to be aware of.
#HOW TO MAKE A BACKGROUND PICTURE FOR YOUR EMAIL CODE#
Your email marketing software can add your background images automatically - all you have to do is upload the file in the usual image formats, or you can choose to code HTML background images yourself. Best practices for adding background images to your emails Your recipients still get an excellent user experience whether or not the email images show up. Image source: Authorīut if you have added an email background image, even if it doesn’t display, there is other content layered on top of this image. In this email from Costa Coffee, the foreground images didn’t show up. Not only does it provide a sub-par user experience, it meant the email didn’t make sense because the details of the Christmas coffee giveaway were in that image. Even though I haven’t disabled images, and this landed in my inbox because I’m a regular subscriber, the images didn’t show up. Take the newsletter below from the British chain Costa Coffee. If these don’t show up, then you’ve wasted your time designing images, and your customers can’t take advantage of the offers. Often companies put crucial information on discounts, sales, and new product lines in beautifully designed images.
This negatively affects the user experience. If your email ends up in a subscriber’s junk folder, or if they have blocked images, then the images won’t show up. Provides a better user experienceĮven if you extensively test your emails, it’s impossible to guarantee that every image will show up correctly in every email client or on every device. But as this is the standard approach, they often don’t stand out or make the email pop.Īdding email backgrounds will make your readers sit up and take notice since you aren’t using the same approach as everyone else. They have often created beautiful, stylish images with tons of useful information. If you look through the email newsletters in your inbox, you’ll see that most companies are still using standalone images. It’s easy to add background images to your emails, but they can have a significant impact on your open and click rates. Benefits of adding background images to your emails You can rely on your email marketing software to resize and optimize your images, or you can code them using the HTML editor. These differ from foreground or hero images, which stand on their own as email content. Overview: What are email background images?Įmail background images are added in the background of your newsletters under blocks of text, videos, buttons, and other content. It’s still a thriving marketing channel that not only can generate high return on investment but also increase loyalty and raise brand awareness.īut because most of us receive a deluge of emails every day, you need to use every trick in the book to make your recipients open your emails and also take the time to read, engage, and click.īelow you can read all about why you should use background images in your emails.
#HOW TO MAKE A BACKGROUND PICTURE FOR YOUR EMAIL HOW TO#
Find out why using email background images can help boost the performance of your campaigns, and learn how to best use them in your messages.Įmail marketing is not dead, and it isn’t dying.
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